Tribe is hosting an Enterprise Sales Workshop for Founders with Peter Kazanjy on Wednesday, Nov 11, in Redwood City. The Luma event page lists the session from 5:00 PM to 8:30 PM PST at 810 Hamilton St, with doors opening at 5:00 for founder connections and the workshop itself starting at 5:30.
The workshop is built for founders who are trying to find first customers, improve their sales conversations or turn early founder-led selling into a repeatable process. This post covers who is running it, what the page says you will work on, how tickets are priced and how to prepare, along with background reading if you want to get ready before the evening.
Who is running the Redwood City workshop
According to the event page, Peter Kazanjy is a serial founder, early-stage SaaS executive, advisor, investor and the author of Founding Sales, a handbook on early-stage go-to-market for founders. The page says he runs the Founder-Led Sales Factory GTM Accelerator and the Founder-Led Sales Forum, co-founded TalentBin, which was acquired by Monster, and Atrium, founded Modern Sales Pros and lectures on founder-led sales at Harvard Business School and Columbia.
He is joined by Raj Suri, described on the page as a serial entrepreneur with deep experience building and selling enterprise technology. His role is to bring the founder side of enterprise sales into the room, including how to find customers and work with enterprise buyers. The event is hosted by Peter Kazanjy and Rajat Suri on Tribe's calendar, and the page calls the format a working session and not a lecture.
What founders will work on
The event page lays out four areas. The first is finding your "white hot center," which means sharpening your ideal customer profile and identifying where your company can provide undeniable value. The second is building a stronger sales motion, which covers how positioning, customer conversations, qualification and early deals fit together into a more repeatable approach.
The third is working through real sales problems, where you bring the go-to-market or sales challenge you are wrestling with and the group uses situations from founders in the room. The fourth is learning from the room, since the hosts say the value also comes from seeing how other founders handle similar problems and where they get stuck. The page asks attendees to come prepared to participate and share what they are working on.
Tickets, schedule and what is included
The page lists tiered pricing. The first 20 tickets are $50, the next 20 are $100 and the final 20 are $200, and prices rise as each tier sells out. All tickets include full workshop access, food and refreshments, and a copy of Founding Sales for every attendee. The hosts say attendance is intentionally limited to a small, curated group of founders, so check the page for current availability before you plan around it.
The evening runs in three blocks according to the schedule. Doors open at 5:00 PM with founder connections, the workshop begins at 5:30 PM and the session wraps at 8:30 PM. The location is 810 Hamilton St in Redwood City, in the middle of the Peninsula.
Who should attend
The event description says the workshop is for founders building their first repeatable sales motion. It notes that early founders often borrow tactics, experiment their way through conversations or try to hire their way out of the problem, and it frames the session as a way to get sharper on the fundamentals instead. Those fundamentals include deciding who you should actually be selling to, where you can create undeniable value and how to turn early founder-led selling into a repeatable process.
That makes the evening a fit for solo founders who handle every sales call themselves, for technical founders who are selling for the first time and for small teams that have a few customers but no written process. Operators who are considering a move into a founding role may also find the discussion useful, since the questions come from real companies in the room and not from a slide deck.
How to prepare before Nov 11
Because the session works from real problems, pick one sales challenge before you arrive. Good candidates include a customer segment you have not been able to close, a pilot that has not turned into a contract or a pricing conversation that keeps stalling. Write down who the buyer is, what they said last time and what you think is blocking the deal.
For background reading, the Founding Sales site hosts the handbook on founder-led sales and early-stage go-to-market, and our own guide covers how to land your first 10 customers. If you are still looking for a partner to share the sales load, see our guide to finding a cofounder in San Francisco.
Meet other founders around the Peninsula
This is part of a wider push by Tribe to build in-person startup community. Tribe organizes South Bay Renaissance, which started in August 2026 to rebuild the startup and social scene of the South Bay and Peninsula one gathering at a time, with founder dinners, AI deep dives, demo nights and talks. Tribe also hosted Inside Native AI Companies with Gokul Rajaram in Redwood City on Oct 21, which already took place, and our post on where to meet founders in the South Bay lists other ways to get started.
Find your people
Seeing the event on a calendar is the easiest way to keep showing up. Follow the Tribe Events calendar on Luma to see every upcoming gathering, and join the South Bay Renaissance group chat to meet the people who attend.
